Connecticut - Digital marketing strategies constantly change, allowing marketers to learn and master new techniques to attract and engage with consumers via content, gathering more conversions.
But where to start? Engaging in online marketing campaigns can be challenging for most small business owners and marketers. That's why it's crucial to ask for help when necessary.
Hiring reliable marketing Connecticut services like Mack Media Group can help anyone grow their online presence over time. In addition, these help agencies get an insight into how things work online. And whether it's SEO techniques or total rebrandings, digital marketers are experts in their field!
Being the top SEO authority in Connecticut, Mack Media shares insights regarding essential Marketing Techniques every business owner or marketer to watch in 2022.
1. SEO
According to a survey conducted by HubSpot, over 1000 global marketing professionals (around 28% of marketers) said they currently use it. Of those individuals, 49% call it practical, while 84% continue investing the same amount or more into it in 2022. Aside from that, 61% of marketers state that organically using SEO strategies to grow their online presence is their inbound marketing priority.
As SEO grows, so does every search optimization opportunity. As Google algorithms have evolved, SEO has become more than making informative articles or blog posts answering simple search queries. Nowadays, more brands are hiring SEO experts to help them with everything. From search insights to multimedia optimization - these are the things SEO experts are capable of!
Check out this blog from Mack Media about top SEO trends in 2022 to learn more.
2. Optimize Your E-commerce Website
An article published by Mack Media Group predicts that mobile traffic will prevail over desktop traffic. Statcounter shows that mobile traffic (59.05%) overshadows desktop traffic (38.61%), including those that came from tablet devices (2.34%) in May 2022.
Due to the massive lean in mobile traffic, business owners must be more aware of optimizing their eCommerce website for smartphone users. After all, most traffic is coming from mobile devices nowadays, so it's about time to use it to adapt their website for mobile traffic.
Here are a few of the reasons why:
- 33% of marketers worldwide invest in mobile website design.
- 84% of professional marketers focusing on mobile web design continue investing the same amount or more in 2022.
- 64% of SEO marketers consider optimizing mobile e-commerce websites an efficient investment.
- 56% of marketers working with email focus on delivering mobile email experiences to subscribers.
Considering these facts, optimizing an e-commerce website design for mobile use is essential.
To see how Mack Media Group shares the latest e-commerce stats in the USA , read this story: https://mackmediagroup.com/media-room/#/media-room/article/114312/mack-media-group-e-commerce-stats-of-2022
3. Contextual Marketing
Contextual marketing, or target advertising, includes designing appropriate campaigns based on the target audience's top keyword research and browsing activities. Businesses invest in CRM tools that store and retrieve all relative info.
Third-party cookies store the browsing information when consumers do a keyword search, open a website or look for some products on e-commerce websites. This additional info helps business owners create buyers' profiles and identify their target customer base. And this has been the dominant marketing strategy in mobile in the past few years.
But with the new privacy laws and regulations, like the App Tracking Transparency framework, in-app behavioral data from consumers has become more challenging to find. So, in the absence of essential behavioral data, tech-savvy marketers are now returning to the proven technique of contextual advertising.
Yahoo News states that over 86% of media owners expect contextual solutions to grow by next year. Research also shows that the worldwide contextual advertising market will reach over $330 billion by 2026.
Read this article from Mack Media Group to know the benefits of Contextual Marketing for your business.
4. Chatbots and Conversational AI
Based on the revenue acceleration platform Drift's State of Conversational Marketing report, nearly 42% of today's consumers utilize conversational AI and chatbots when shopping online. But most small business owners say they didn't use the technology during a survey. Chatbots and conversational AI can answer a consumer's basic queries 24/7, even when focused on various tasks.
Joey Penick, the VP of marketing at Lumen Technologies, states that customer support can benefit from this technology a lot, expanding any business's contact strategy while maintaining a controlled message. And these chatbots have become so realistic that most consumers can't tell the difference. Plus, they offer the added benefit of gathering, analyzing, and providing actionable data that business owners can use to improve the overall customer experience.
5. PPC Advertising
Pay-per-click (PPC) advertising is where business owners and marketers pay for exposure via an auction-based system. Here, people can bid on keywords they want their ads to appear on, which gets triggered when a consumer's search includes the chosen keywords.
These PPC ads show at the top of SERPs, just above organic listings. If users decide to click on the ad, it's the only time website owners must pay for that click. In short, PPC doesn't force anyone to pay for ad space—only the results.
Aside from that, since it propels the website to the top SERP, it may also increase its organic search result ranking.
Overall, this technique strives to reach consumers with transactional searches, meaning these people are eager to buy products or services ASAP.
They'll go directly to the site's landing page whenever they click on a PPC ad. From there, they'll see a call-to-action to convert by the following:
- Buying a product
- Paying for a service
- Signing up for the website's email newsletter
Digital Marketing for Businesses in Connecticut
Digital marketing is among the best ways to reach new leads and achieve any business goals. It provides various strategies to ensure long-term success online, from conventional email marketing to social media marketing. Whether boosting product sales, revenue, brand awareness, or customer loyalty, digital marketing is the way.
However, the success of digital marketing strategies depends on their execution. And this can be challenging to achieve without a professional's assistance. Therefore, businesses and entrepreneurs in Connecticut should partner with Mack Media Group, the best full-service digital strategy agency providing custom and results-driven Internet marketing strategies.
About the company
Mack Media Group is the top-performing Digital Marketing Agency in Connecticut because it cares about its clients and their success. This company is a full-service digital marketing agency that can do everything for your business. They offer web design, advertising through Google Adwords and Bing, social media advertising, email marketing, search engine optimization, and more! Call or visit their website today for more information.
