Brookfield, CT - SEO has always been an industry of change and adaptation. This year, another set of trends has caught the attention of SEOs, changing how digital marketers conduct SEO once again. Mack Media Group, the SEO authority in Connecticut, shares its insights regarding some of the most important SEO trends to watch in 2022.
1. AI-Generated Content
Many digital marketers have been using the power of AI to curate content for SEO in Connecticut. AI-assisted tools like Copy.ai, Jarvis, and SurferSEO made the job of content creators and SEO specialists much more effortless. These tools allow them to produce quality content that serves the standards of search engines and fits the readers’ tastes.
2. Core Web Vitals Optimization
The Page Experience Algorithm Update forced web admins to provide a satisfactory experience to their users. This phenomenon gave rise to the Core Web Vitals, which show how webpages perform using field data. The Core Web Vitals consists of metrics that focus on three main pillars:
- Largest Contentful Paint (LCP) - Performance
- Cumulative Layout Shift (CLS) - Responsiveness
- First Input Delay (FID) - Visual Stability
These metrics can help developers understand how a user interacts and experiences web pages.
3. Long-Form Content
Even though the content length is not a ranking factor, it’s directly related to Google Rankings. SEOs in Connecticut are advised to publish long-form content that abides by Google’s E-A-T signals. E-A-T stands for expertise, authoritativeness, and trustworthiness. Ensuring content quality by signaling these three principles are guaranteed ways to climb through the top of the SERPs.
4. User Intent
SEOs in Connecticut should do their best to prioritize user intent to give searchers what they are exactly looking for in search engines. To ensure the quality of content, SEOs should do keyword research to identify the correct user intent they can use during content creation.
5. Automation
SEO involves a lot of redundant workflows that can easily be optimized using automation. More and more SEOs are getting well-versed with Python, allowing them to automate their workflows and opening up more of their time for tasks that need more attention. Automation is essential for functions like technical audits and competitor analysis.
6. Enhanced User Experience
User experience (UX) continues to be one of the key SEO ranking factors. Providing users with good UX has always been paramount for digital marketing success, even in previous years. Web admins and SEOs in Connecticut should prioritize giving their users the best experience possible by having a good web design, fast loading speed, and solid navigation structure, to name a few.
7. People Also Ask
The “People Also Ask” section of Google’s search results remains a gold mine of information. Even so, many SEOs fail to take advantage of such valuable information. People Also Ask (PPA) reflects what users search for the most, and it only makes sense for content creators and digital marketers to leverage this well of information to the best of their abilities.
8. Structured Data
Schema markups are structured data that help search engines better understand a website’s context. Search engines like Google are fond of schema markups because it’s a gateway for rich snippets, allowing crawlers to identify what users are searching for and present it to them.
9. SERP Localization
Local businesses can now gain more traction thanks to SERP Localization, which filters out information in the SERPs and shows users the results nearest to them. For example, if a user searches for keywords like “SEO in Connecticut,” then the SERPs will include results like Mack Media Group, a digital marketing agency that offers SEO services and is based in Connecticut.
10. Artificial Intelligence and the MUM
Google continues its pursuit of excellence by providing its users with the best results to their queries. Their effort started way back in 2011, and they eventually created BERT, a neural network-based technique designed to handle natural language processing (NLP) pre-training. After many years, Google made the Multitask United Model (MUM), which can analyze content much better and more efficiently than BERT.
11. Mobile & User Experience
For Google, the user experience has always been crucial, but with the rise of mobile devices like smartphones and tablets, they’ve now emphasized optimizing websites for mobile use. SEOs and web designers are urged to put more effort into making their websites mobile-friendly - an important ranking factor that Google heavily emphasizes.
12. IndexNow
With the release of the IndexNow API in 2021, Google can now pursue a more eco-friendly path of giving value to its users. Traditional crawling can be energy-intensive, and the IndexNow is something that can help them achieve a much more energy-efficient indexing process. If it’s now IndexNow, then Google will come up with something much better, just like what they did to create MUM.
13. E-A-T
As mentioned above, the E-A-T principle is very important for SEOs and content marketers. These principles are not ranking factors but can serve as a guiding principle for web admins and creators to curate content that exhibits expertise, authoritativeness, and trustworthiness. Businesses in 2022 should do their best to hire employees who can display this principle in content creation and other aspects of SEO like link building and technical SEO.
14. Video SEO
It’s no secret that people would instead consume video than written content. Because of this, web admins and SEOs are urged to consider optimizing their content for videos. Video SEO can help digital marketers drive their brand while simultaneously building trust amongst their audience.
15. Refresh Existing Content
Digital marketers these days are so focused on creating high-quality content to the point that they forget to update their existing content. A fantastic technique to maintain all of the content on a website currently is to update outdated content.
SEO Services in Connecticut
Mack Media Group actively exercises these trends in every content they create. By adapting to the ever-changing SEO landscape, this digital marketing agency in CT can give its clients more results than expected.
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About the company
Mack Media Group is CT’s authority when it comes to SEO. Using years of experience, they’ve helped countless clients achieve online success by implementing the best SEO practices to date. They also partner these techniques with other digital marketing services such as social media marketing, email marketing, and PPC management to ensure the business’ success both online and in the real world.
